The license of Steeden is run by Advantage Sport in the EU, who have developed the apparel side of the brand to be one of the most forward thinking and innovative brand in the market place.
Steeden is the official ball of:
- The National Rugby League (NRL), State of Origin
- NSW Rugby League
- Queensland Rugby League
- New Zealand Rugby League
- Auckland Rugby League
- Rugby League World Cup 2013
- England Rugby League
- Wales Rugby League
- Federation of International Touch Football
- Many more associations, clubs and teams throughout the world.